myTag is a component of Base e12 CRM suite designed to empower the pharmaceutical sales force by providing productivity tools to manage their sales calls. myTag is intuitive and intelligently populates reporting data and facilities adherence to daily call reporting in the least amount of time.

Master Data Management

MyTag provides extensive profiling of doctors allowing sales reps to personalize their call strategy based on individual doctor preferences and characteristics.

Mytag provides a unified view of the doctors across different brands and division across the organization.  It permits creating a doctors’ uniqueness within the division and at the same time provides a global view of resources invested on the doctor.

Call planning and Reporting

The myTag interface is a simple and easy to use that allows reps to submit their call reports in the shortest time.

Rules and validation can be configured as per the organizations applicability in myTag to ensure adherence of the sales process for submission of the call reports

Expense Management

myTag’s expense management module is a highly configurable module that is designed to meet the organization’s rules and regulations for travelling and other sales expenses. It gives our customers the freedom to change these rules when required.

The travel expenses can be automatically calculated based on configurable fare tables.

Sample Management

myTag enable sales rep to maintain records of product samples issued to doctors and track the inventory that is available with him.

Sales Admin staff can auto generate organization hierarchy, based top- to – bottom sample plans for sample products.

Sample management of myTag can be integrated with your ERP and inventory system to enable a seamless control of your sample inventory.

Retailer surveys and audits

With fierce competition among brands for an increased presence at the point of purchase coupled with constrained budgets for promotional activities. It is imperative for brand managers to monitor the retail outlet and ensure that your brand is getting its agreed fair share of shelf space and inventory levels and that the promotional programs at the outlet are being properly executed.

A template driven survey generator in myTag provides a versatile tool for pharma OTC and FMCG product organizations.

myTag enables the Sales and Brand Managers to design surveys and questionnaires to conduct ·retail audits, measure brand penetration, monitor new product launch and ·effectiveness of promotional schemes.

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