Attritional pricing tactics , intense competitive pressure and very low degree of differentiation in the product offering are characteristic features of the Indian pharmaceutical and bulk drug industry.Competitive advantage is difficult to gain & sustain in such a scenario.Base products are finely tuned to the specific requirements of the Indian pharmaceutical industry and are operational at some of the major players. such as

The Base-ITM ERP Suite with its high degree of customization helps your organization with issues which are native to your industry such as field operating and reporting issues , contract manufacturing and drug price controls.