firmly believes that apart from its customers, the
primary responsibility is to its employees. The reason behind
this belief is due to the fact that ‘satisfied employees
create satisfied customers’.
The organization strives to provide a work environment that
is non-discriminating, stimulating and rewarding to its employees.
The organizational culture is that of mutual trust and one
that fosters a spirit of innovation.
A high degree of integration exists between the company’s
business objectives and the personal aspirations of the employees.