Base firmly believes that apart from its customers, the organization's primary responsibility is to its employees. The reason behind this belief is due to the fact that ‘satisfied employees create satisfied customers’.

The organization strives to provide a work environment that is non-discriminating, stimulating and rewarding to its employees. The organizational culture is that of mutual trust and one that fosters a spirit of innovation.

A high degree of integration exists between the company’s business objectives and the personal aspirations of the employees.