Pharmaceuticals Pvt. Ltd. goes in for Mobile phone based Sales
Force Automation instead of PDAs.
India - Sun Pharmaceuticals broke the convention of
using PDAs for sales force automation solutions. The Sales
force of Sun Pharmaceuticals now using mobile phones for
their Sales force automation needs. Mobile SFA now provides
Sun’s Sales Force a powerful tool to communicate with
each other to share market information, with the advantage
of a homogeneous Sales Policy being followed by them and
at a fraction of the cost. Base Information, a pioneer in
Mobile computing solutions provided Sun Pharmaceuticals
with the M-SFA.
saw many benefits from Mobile Based Applications M-SFA
M-SFA is an add-on to the main ERP, it dovetails almost
M-SFA is a powerful tool in the hands of a Sales-person,
hastening the Customers decision making process while
M-SFA works out to be very cost effective and efficient
as compared to Web access.
Marketing Team / Sales Force do not have to go and stand
in Queue of a Cyber-café at 10 in the night to
send their call reports!
was an initial resistance by the Corporates to provide the
Phone, for paid activity reporting on the M-SFA platform.
The Economics and Utility of the solution dawned, no sooner
they stopped looking at it as another M-FSA solution. With
the advent of the Smart phone, coupled with an expected
reduction in their prices, we imagine even more organizations
to adopt a unified Communication/Reporting device like it
by the year 2004-2005.
Mr. Nilay Sharma, Director, Base Information Management
where he points out that “Since the western countries
were first in the mobile arena, and were hamstrung by their
relatively older technology. Consequently they were unable
to reap benefits of the latest offerings. They still have
to rely on PDA-Cradle-Synch option. Mobile telephony provides
with an opportunity tap on the technology and availability
of the Smart Phone”
has the capacity to conceive applications on the Palm OS,
Windows CE platform as well as on the Mobile phone/Smart
phone. The Java-GPRS architecture of Base M-SFA provides
a plethora of options and customizations to its users.”
says Mr. Kardarpa Baghar, Director, Base Information Management.
Base has been developing mobile based applications from
the year 2001.
that point of time programmable phones were prohibitively
priced or simply unavailable. The gap between the features
of the PDA and the Mobile/Smart phone does not exist any